Gap Partners With Google for AI Shopping

Gap has initiated a groundbreaking agentic commerce partnership with Google's Gemini AI platform. This collaboration allows customers to complete purchases directly through Google's AI, marking Gap as the first major fashion retailer to engage in such a venture. The move signifies a significant step towards integrating advanced AI capabilities into the retail shopping experience, potentially streamlining the customer journey and offering a more personalized and efficient way to buy clothing. This innovative approach could set a new precedent for how brands leverage AI in e-commerce.