Google Ads Asset Studio adds AI creative tools

Google Ads Asset Studio is enhancing its creative capabilities with new AI-powered features designed to streamline asset creation for advertisers. The platform now leverages AI to understand marketing briefs, brand guidelines, and campaign goals to generate a variety of high-quality assets. Users can refine these assets using natural language prompts and will soon be able to create video assets with the integration of Gemini Omni, a new multimodal model. Additionally, a 1-Click A/B Testing feature will help advertisers optimize asset performance. These updates aim to simplify the process from initial concept to final ad deployment.