Google Commerce Suite integrates retailer insights with YouTube

Google's Commerce Media Suite now allows brands to leverage retailer insights for targeted advertising on YouTube and other platforms. Through collaborations like the one with Kroger Precision Marketing, advertisers can utilize shopper purchase data to reach specific audiences on YouTube. The suite also enables activation of commerce audiences from retailers such as Best Buy and Costco within Google's advertising tools. This integration aims to unify brand and shopper marketing, driving performance across the entire customer journey by combining retailer data with Google's AI and YouTube's reach.