Google Faces Mass Arbitration Over Ad Tech

Alphabet's Google is confronting significant financial repercussions, with advertisers initiating mass arbitration proceedings. These claims, potentially amounting to billions of dollars, stem from Google's online search and advertising technology operations. Courts have previously determined that these practices constituted illegal monopolies, paving the way for these extensive legal challenges. The outcome could represent a substantial financial blow to Google's core advertising business, impacting its revenue streams and market dominance.