Back to Feed
Tech▲ 70
Google Gemini AI enhances marketing platform performance
Google Blog·
Google is integrating its Gemini AI models into the Google Marketing Platform to significantly boost advertising effectiveness and return on investment. This advancement allows advertisers to predict customer behavior more accurately across various channels like streaming, search, and shopping. The platform now offers unified inventory and tools like Ads Advisor for streamlined campaign optimization, aiming to transform customer connections into high-value opportunities and maximize marketing ROI.
Tags
ai
marketing
product
Original Source
Google Blog — blog.google