Google Launches Screenless Fitbit Air to Rival Whoop

Alphabet's Google has officially launched the Fitbit Air, a new $100 fitness band that notably lacks a screen. This strategic move positions the device to directly compete with Whoop and other manufacturers specializing in health wearables that omit displays. The Fitbit Air aims to capture market share by offering a streamlined, screenless approach to fitness tracking, potentially appealing to users seeking a more focused and less distracting wearable experience.