Google partners with Gucci for smart glasses

Google is reportedly collaborating with luxury fashion house Gucci to develop stylish AI-powered smart glasses, aiming to overcome the market's previous hesitations. These new glasses, expected in 2027 under Gucci's parent company Kering, aim to blend fashion with augmented reality technology. This initiative follows Google's earlier 'Project Aura' Android XR glasses launching this year, which resemble Meta's Ray-Ban smart glasses. This partnership signifies a renewed effort by Google to create wearable technology that appeals to consumers not just for its functionality but also for its aesthetic design, learning from the past challenges faced by Google Glass.