Google partners with Walmart for ad campaigns

Google's Display & Video 360 is integrating with Walmart Connect, enabling advertisers to leverage Walmart's shopper data for YouTube campaigns. This partnership allows brands to reach Walmart's extensive customer base and measure the direct impact of their ads on in-store sales. The integration aims to provide a more connected approach to advertising, combining audience insights with closed-loop measurement capabilities. Advertisers can now utilize Walmart's insights within Google's platform, enhancing campaign planning and effectiveness across the shopper journey.