Google upgrades Dynamic Search Ads to AI Max

Google is transitioning its Dynamic Search Ads (DSA) to AI Max starting in September, moving the feature out of beta. This upgrade aims to provide a more intelligent and scalable approach to Search campaigns by leveraging AI to identify more relevant queries and maintain ad relevance. Legacy features like DSA, automatically created assets, and campaign-level broad match will be automatically upgraded to AI Max. Advertisers are encouraged to upgrade voluntarily now to familiarize themselves with the enhanced controls and maintain campaign management.