GTA publisher seeks smarter game development strategies

Take-Two Interactive's CEO, Strauss Zelnick, has indicated a strategic shift towards more efficient game development. The company aims to adopt smarter approaches to game creation, suggesting a focus on optimizing resources and potentially re-evaluating the scope and cost of future projects. This move implies a recognition that not all ambitious game titles are financially viable under current development models. The publisher is exploring ways to ensure the longevity and profitability of its game portfolio by adapting its production strategies.