Hollywood's AI film future needs custom models

The film industry's embrace of generative AI faces significant hurdles, with current models producing inconsistent, short-form content unsuitable for paying audiences. Major studio partnerships with AI firms are dissolving, indicating a potential lack of reliability in Silicon Valley's offerings. Hollywood's future in AI filmmaking likely depends on developing custom-built models rather than relying on generic generative AI tools. This shift suggests a need for more sophisticated and tailored AI solutions to meet the creative and commercial demands of the entertainment sector, moving beyond the current limitations of readily available technology.