Hyundai previews American-built truck future

Hyundai has unveiled its Boulder concept, a rugged, body-on-frame SUV designed with its 'Art of Steel' aesthetic. Revealed at the New York International Auto Show, the concept marks a significant departure for the automaker, traditionally known for sedans and crossovers. This striking design signals Hyundai's strategic intent to expand its presence in the truck and SUV market, particularly with a focus on American manufacturing. The vehicle represents a bold statement about the brand's future product direction and its commitment to the U.S. market.