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IBM AI Enhances Masters Fan Experience
PYMNTS·
IBM has integrated artificial intelligence into the Masters Tournament's digital platforms, significantly upgrading the fan experience. Attendees can now access decades of historical footage, receive real-time shot probability predictions, and follow a live predictive model of the tournament's field. This technological advancement allows for a more interactive and informed viewing of the prestigious golf event, demonstrating AI's growing application beyond traditional business sectors into specialized, high-profile experiences.
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PYMNTS — pymnts.com