ING bets on subscriptions to boost fees

ING has introduced a new subscription-based banking model in the Netherlands, aiming to diversify its revenue streams and maintain its market position amidst intense digital-banking competition. This strategic shift is designed to generate more predictable fee income. The bank plans to expand this model across all its operating markets by the middle of 2027, anticipating a significant positive impact on its financial performance. This initiative reflects a broader trend in the financial sector towards innovative service offerings to adapt to evolving customer expectations and competitive pressures.