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Jony Ive's Ferrari EV shows Apple's lost opportunity
Wired·
The Ferrari Luce EV, designed by Jony Ive and former Apple colleagues, offers a glimpse into a potential future where Apple might have entered the electric vehicle market. This project underscores the significant investment Apple reportedly made in its automotive ambitions. The design's sophistication and the team's pedigree suggest a high-caliber product that could have emerged had Apple pursued its EV venture more aggressively.
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Tags
product
automotive
design
Original Source
Wired — wired.com