Justin Bieber used YouTube at Coachella

During his recent Coachella performance, Justin Bieber incorporated YouTube into his set, playing snippets of his own songs directly from the platform. This move, reportedly part of a $10 million deal, highlighted the integration of online content into live entertainment. While Bieber's performance was a significant solo appearance, his use of YouTube demonstrated a novel approach to stage production and audience engagement. The specifics of ownership and licensing for the music played were separate from this performance choice, focusing instead on the immediate creative and technical aspects of his live show.