Mercado Libre Ends Branded Crypto Offering

Mercado Libre is discontinuing its branded cryptocurrency, Mercado Coin, after a four-year run. Starting April 17, users will no longer be able to purchase, sell, or earn cashback using the digital currency. This move signals a shift away from the company's in-house crypto initiative, impacting its digital wallet services. The decision comes after a period of exploration into integrating cryptocurrency functionalities within its e-commerce ecosystem.