Meta expands data use for feed personalization

Meta plans to leverage data from third-party businesses to enhance the personalization of user feeds and AI-driven responses across its platforms. While Meta already utilizes off-platform activity for targeted advertising, this update broadens the scope to include content personalization on Facebook and Instagram. For instance, recent online purchases might influence the type of videos users see in their Reels feed. Meta emphasizes that no new data is being collected, but rather existing information shared by businesses will be used more extensively to tailor user experiences.