Meta rolls out global subscriptions, adds AI plans

Meta is expanding its subscription services globally across Instagram, Facebook, and WhatsApp, introducing new 'Plus' tiers for consumers seeking enhanced features like profile customization and advanced analytics. Alongside these, the company is testing 'Meta One' subscription plans specifically for businesses, creators, and AI users. The AI-focused plans, Meta One Plus and Meta One Premium, will offer increased compute capacity and advanced generation capabilities for Meta AI, while the core AI service remains free for casual users. This move diversifies Meta's revenue streams beyond advertising and caters to power users and those leveraging AI tools.