Meta to Overtake Google in Digital Ads

Meta Platforms is poised to surpass Google in digital advertising revenue, according to eMarketer projections cited by The Wall Street Journal. The social media giant is expected to generate approximately $243.46 billion, edging out Google's anticipated earnings. This shift highlights Meta's growing dominance in the digital advertising landscape and its increasing competition with Alphabet's core search business. The report underscores the evolving dynamics of online advertising and Meta's strategic positioning within this competitive market.