Microsoft Rebrands Gaming Division Back to Xbox

Xbox CEO Asha Sharma announced a significant shift, reverting the company's gaming division identity back to 'Xbox' from 'Microsoft Gaming.' This strategic move aims to reinforce the core Xbox brand, which Sharma emphasized is crucial for the division's identity. The announcement came during an internal town hall, following recent news of an Xbox Game Pass price reduction and hints of a new partnership with Discord. This rebranding signifies a renewed focus on the established Xbox identity, moving away from the broader 'Microsoft Gaming' umbrella.