Nanoleaf bets future on robots, AI, therapy

Nanoleaf is pivoting its business strategy away from solely smart lighting to incorporate robotics, red light therapy, and artificial intelligence. The company aims to evolve its brand by introducing new product categories that focus on wellness and embodied AI. CEO Gimmy Chu believes the smart home market has become stagnant and sees an opportunity for Nanoleaf to innovate beyond its traditional offerings. This strategic shift signals a significant departure for the company, as it seeks to redefine its identity and capture new market segments with these advanced technologies.