Netflix adds vertical video, uses AI for recommendations

Netflix is launching a TikTok-style vertical video feed and expanding its use of AI for content recommendations and creation. The company aims to enhance user discovery of content, including video podcasts, through advanced AI models. Netflix also acquired Interpositive, an AI creation company, to bolster its generative AI capabilities for filmmakers. These advancements are expected to improve the content creation process and offer better tools for artists. Additionally, Netflix plans to leverage AI to optimize its advertising suite, introducing new formats and customization options to drive revenue.