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Netflix expands mobile app, boosts kids gaming
TechCrunch·
Netflix is enhancing its mobile presence and gaming offerings across Asia. The company is rolling out a revamped mobile app, featuring a new 'Clips' section for short-form video content, to markets like South Korea and Japan in July, with more regions to follow. This move aims to provide quick entertainment options for users. Additionally, Netflix is expanding its 'Netflix Playground' gaming hub for children, introducing new mini-games based on popular animated titles like 'KPop Demon Hunters.' This strategy seeks to deepen user engagement and retain families on the platform by leveraging successful content.
Tags
product
gaming
mobile
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