NIQ partners Adsquare for European, North American data

NIQ has announced a strategic partnership with Adsquare to enhance its audience data offerings across Europe and North America. This collaboration will integrate Adsquare's data capabilities into NIQ's existing solutions, providing clients with richer insights into consumer behavior. The partnership aims to deliver more precise and comprehensive audience segmentation for marketing and advertising purposes. By combining their expertise, NIQ and Adsquare are set to strengthen their positions in the data analytics and market intelligence sectors.