Nothing CEO Warns Phone Prices Will Rise

Carl Pei, CEO of Nothing, predicts a continued increase in smartphone prices, citing a significant surge in RAM costs. He revealed that the expense of memory for the Nothing Phone 4A doubled twice between its development and launch, and has since doubled again. Pei stated that RAM can now constitute over half the production cost of a new phone. This trend suggests that consumers should anticipate higher prices for future devices, as the company faces escalating component expenses. The escalating cost of essential components like RAM is a growing concern across the smartphone industry.