Perplexity's Incognito Mode Called Sham in Lawsuit

A new lawsuit alleges that Perplexity's AI search engine shares user chat data, including sensitive information, with Google and Meta without consent. The complaint claims that even Perplexity's 'Incognito Mode' is ineffective, failing to protect user privacy. This alleged data sharing, which includes personally identifiable information, is reportedly used to enhance ad revenue for the involved tech giants. The lawsuit highlights concerns that users may unknowingly be exposing financial, health, and legal research details, potentially leading to targeted advertising and further privacy violations.