Pinterest integrates Amazon Storefronts for creators

Pinterest is enhancing its creator tools by integrating Amazon Storefronts, allowing creators to directly link their online shops to their profiles. This move aims to boost creator income through affiliate links and re-establish Pinterest as a premier shopping destination. The platform, which sees over 80 billion searches monthly and reports that over half its users shop, is also addressing user concerns about AI-generated content. By focusing on real creators and their product recommendations, Pinterest hopes to improve its reputation and user experience, moving away from the 'AI slop' complaints.