Pinterest launches new feature to boost Pin reach

Pinterest has introduced "Promote a Pin," a new feature designed to simplify ad campaigns for users of all sizes, from individuals to small businesses. This tool allows anyone to increase the visibility of their Pins with just a few steps, bypassing the need for complex ad setups. The feature leverages Pinterest's Taste Graph system to target users likely to convert, with initial rollout in the U.S. and future global expansion planned. This move comes as Pinterest focuses more on AI development and aims to overcome recent financial challenges, including layoffs and disappointing Q4 results, while also attracting significant investment.