Prime Video adds TikTok-style 'Clips' feed

Amazon's Prime Video is introducing 'Clips,' a new short-form video feed designed to attract viewers to full-length content. Similar to features on TikTok and recently adopted by competitors like Netflix and Disney, Clips will showcase personalized snippets of shows and movies. Users can discover content, add titles to their watchlist, share clips, or directly access options to rent, buy, or stream. This feature aims to enhance content discovery and engagement within the Prime Video app, initially rolling out to select U.S. users on mobile devices and Fire tablets before a broader summer release.