Puck CEO discusses media's future and AI

Puck CEO Sarah Personette discusses the evolving media landscape, emphasizing a talent-led model where journalists receive equity and revenue shares. She contrasts this with traditional media's struggles and the challenges posed by platform-driven content distribution and the rapid rise of AI. Personette highlights Puck's strategy of centering influential journalists with deep industry connections to rebuild reader trust, citing rapid technological shifts like AI adoption as unprecedented. The company aims to balance journalistic rigor with influencer-like incentives, offering a subscription model that provides infrastructure and support, differentiating itself from solo creators on platforms like Substack.