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Real Brokerage to acquire RE/MAX parent
PYMNTS·
The Real Brokerage is set to acquire the parent company of RE/MAX in a significant $880 million transaction. This strategic move aims to establish a powerful, technology-driven global real estate platform by merging Real's innovative brokerage technology with RE/MAX's extensive franchise network. The combined entity is expected to enhance market reach and operational efficiency, leveraging technology to streamline processes and expand services across the international real estate sector. This acquisition marks a major development in the property technology landscape.
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