Retailers Use AI Fitting Rooms to Cut Returns

Retailers are increasingly turning to AI-powered virtual fitting rooms to combat the significant costs associated with online clothing returns. This technology allows customers to virtually try on garments, aiming to reduce the number of items sent back due to poor fit. By enabling shoppers to visualize how clothes will look before purchasing, retailers hope to improve customer satisfaction and decrease the financial burden of processing, inspecting, and potentially discarding returned merchandise, which often results in substantial losses.