Rivian R2 aims for mainstream EV market

Rivian is positioning its upcoming R2 model as a key vehicle for achieving mainstream success in the electric vehicle market. While the R1S SUV and R1T pickup garnered significant attention, the R2 is designed to be more accessible without compromising on features. Initial drives of the R2 Performance model suggest it offers a compelling blend of on-road and off-road capabilities, aiming to capture a broader audience of adventure-minded consumers. This strategy is crucial for Rivian as it seeks to expand its customer base beyond early adopters.