Roku launches standalone app for Howdy service

Roku has released a dedicated mobile application for its streaming service, Howdy, priced at $2.99. This new app allows subscribers to access Howdy's content library conveniently from their mobile devices, enabling on-the-go viewing. The move aims to enhance user accessibility and provide a more flexible streaming experience for Howdy's audience. By offering a standalone app, Roku is expanding its platform's reach and catering to the growing demand for mobile-first entertainment consumption.