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Roku revamps home screen for more ads
Bloomberg Tech·
Roku Inc. has introduced its first significant update to its home screen interface in a decade. This major overhaul is designed to enhance the user experience while simultaneously creating expanded opportunities for advertising. The platform's updated layout aims to integrate advertisements more seamlessly, potentially increasing revenue streams for Roku. This strategic move reflects the company's ongoing efforts to monetize its streaming platform through innovative advertising solutions and improved user engagement.
Tickers
$ROKU
Tags
product
fintech
Original Source
Bloomberg Tech — bloomberg.com