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Fintech– 10
Roku, Samsung lead US connected TV platforms
Prnewswire·
Roku and Samsung are the dominant players in the US connected TV platform market, controlling significant access to streaming audiences. Roku leads with 28% market share, followed closely by Samsung at 23%, according to Parks Associates research. This concentration highlights the critical role these companies play in the evolving media landscape and their influence over content distribution and advertising.
Tags
media
technology
marketshare
Original Source
Prnewswire — www.prnewswire.com