Salesforce CEO Defends AI Feature Marketing

Salesforce is facing scrutiny over its marketing of artificial intelligence features that are not yet fully operational. A promotional video showcased an AI tool for appointment booking, despite the featured healthcare network still relying on human agents for scheduling. CEO Marc Benioff has defended these practices, stating that such AI feature promotions are standard within the technology industry's marketing strategies. This approach aims to highlight future capabilities and guide customer expectations, even if the technology is still in development or early rollout phases. The company asserts this is a common industry practice to illustrate potential product advancements.