Seafood Industry Bets on Meat-Like Appearance

The seafood industry is experimenting with product presentation, aiming to increase consumption by making fish products resemble traditional meats. At a recent industry expo, numerous items were showcased that mimicked the appearance of items like salami and meatballs. This innovative approach seeks to overcome consumer hesitation towards seafood by leveraging familiar visual cues. The strategy involves transforming the look and texture of fish to appeal to a broader audience accustomed to meat-based dishes.