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Shein Acquires Sustainable Fashion Brand Everlane
Bloomberg Tech·
Fast-fashion giant Shein has acquired Everlane, a brand known for its commitment to "radical transparency" and sustainable practices. This surprising move comes amid ongoing scrutiny of Shein's environmental impact and production methods. The acquisition raises questions about Shein's strategy to integrate a brand with a contrasting ethos. Fashion correspondent Lauren Sherman discussed the implications and the story behind this unexpected deal on Bloomberg.
Tags
acquisition
retail
fashion
Original Source
Bloomberg Tech — bloomberg.com