SiriusXM to Sell YouTube Audio Ads Exclusively

SiriusXM has entered into an exclusive agreement with Alphabet's YouTube to become its sole audio advertising sales partner in the United States. This strategic deal signifies YouTube's intensified efforts to monetize its expanding audio content, including podcasts and music streaming. By partnering with SiriusXM, YouTube aims to unlock new advertising revenue streams beyond its traditional video ad formats. This collaboration is expected to create significant new opportunities for advertisers seeking to reach audiences within YouTube's audio ecosystem, enhancing its overall advertising platform.