Sports fans still lack ideal social media for World Cup

As the World Cup approaches, fans are still searching for a suitable social media platform to share real-time reactions and jokes, a role previously filled by Twitter. The transition of Twitter to X, the emergence of Threads, and the slow growth of alternatives like Bluesky have left a void. While Twitter had its issues, its real-time nature fostered a unique live experience for major sporting events. The current landscape offers no clear successor for this type of immediate, community-driven engagement during large tournaments.