Spotify adds fitness content, partners with Peloton

Spotify is significantly expanding into the fitness content domain by partnering with exercise equipment maker Peloton and various wellness creators. The streaming giant will integrate over 1,400 ad-free Peloton classes for Premium users and offer content from creators like Yoga with Kassandra to all users. This strategic move is driven by user data showing high monthly workout engagement among subscribers and increased demand for workout music. The addition aims to transform Spotify into a comprehensive wellness platform, complementing its existing offerings of podcasts and audiobooks, while potentially addressing user concerns about app clutter.