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Spotify partners with Peloton for guided workouts
The Verge·
Spotify is expanding its content offerings beyond music and podcasts by partnering with Peloton to provide guided workout classes. Premium subscribers will gain access to over 1,400 on-demand classes from Peloton instructors, covering various fitness disciplines. This move into the fitness and wellness sector leverages Spotify's existing user base, many of whom engage in workouts, and builds upon its recent AI-powered playlist features. The integration aims to make Spotify a more comprehensive wellness hub, though it may contribute to an increasingly crowded app interface for some users.
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The Verge — theverge.com