Spotify Reserves Concert Tickets for 'Real Fans'

Spotify is launching a new "Reserved" program to offer concert tickets directly to dedicated fans of touring artists. This initiative aims to bypass the typical stress and difficulty associated with purchasing tickets for high-demand shows. Eligibility for the program requires a Spotify Premium membership. The platform will determine "real fans" based on their streaming history, sharing activity, and overall engagement within Spotify, though the exact criteria remain somewhat opaque. This move could reshape how music fans access live events, prioritizing engagement over scalping.