Spotify reserves concert tickets for top fans

Spotify is launching a new initiative to reward its most engaged users by reserving concert tickets for them. The platform will identify "real fans" based on streaming activity and other engagement metrics, though it will actively monitor for bot or AI manipulation to ensure fairness. Eligible fans will receive notifications to purchase up to two tickets during a limited window before general sales begin. This program aims to combat scalpers and enhance user loyalty by offering exclusive access to live events, starting with select artists and gradually expanding.