Threads launches Live Chats for real-time engagement

Meta's Threads is introducing "Live Chats," a new feature designed to foster real-time conversations around cultural events and enhance the app's timeliness. Initially rolling out to a select group of creators, the feature will debut within the NBA Threads community during the Playoffs, hosted by media personalities. Live Chats allow up to 150 participants to actively contribute messages, photos, videos, and links, with others able to view and react in a spectator mode. This move aims to make Threads more competitive with platforms like X by offering a unique real-time engagement tool.