TikTok Shop Bans AI Voices From Livestreams

TikTok Shop has implemented new rules prohibiting the use of AI-generated voices, prerecorded audio, and static images in promotional livestreams and shoppable videos. This move clearly distinguishes between AI utilized as a production aid and AI acting as a direct sales representative to customers. These updated guidelines are now mandatory for all sellers and creators engaging in promotional activities on the TikTok Shop platform, aiming to ensure a more authentic and direct interaction between brands and consumers.