TikTok shoppers win teddy bears instead of iPhones

Sellers on TikTok have reportedly used high-value items like iPhones as bait to attract bidders to "Surprise Sets" livestreams. However, many participants ended up winning only inexpensive prizes, such as teddy bears, despite the expectation of bidding on more valuable goods. This practice has raised concerns among gambling experts regarding the potential for consumer harm and deceptive practices within the platform's live shopping environment.