TikTok UK launches ad-free subscription plan

TikTok is introducing a new ad-free subscription service in the United Kingdom for users aged 18 and above. Priced at £3.99 per month, this plan will eliminate advertisements and prevent user data from being utilized for advertising purposes. The move is likely influenced by the UK's GDPR regulations, which restrict the collection of personal data for advertising without consent. This offering, which began testing in 2023, aims to provide users with greater control over their experience while still supporting businesses that advertise on the platform. It remains uncertain if this subscription model will expand to other markets, including the U.S.